My Own Way

According to the American Dental Association’s Health Policy Institute, 99% of U.S. dental practices are open and patient volumes are reaching about 80% of the pre-pandemic levels. Due to the large-scale vaccination drive in the U.S., people are getting in line for long-pending dental checkups. Additionally, dental clinics can expect increased foot traffic as the U.S. government has permitted dental professionals to administer the COVID-19 vaccine. The good news is that things are slowly getting back to normal. We can expect more people to book for dental appointments. And, with routine checkups, you can assume a higher number of patients for professional chair-side teeth whitening treatments. Why are In-Office Teeth Whitening Treatments Popular? Professional in-office teeth whitening is the gold standard in the cosmetic dental industry. Americans often prefer chairside dental whitening treatments over home teeth whitening kits or DIY methods because of their consistent, durable, and ...

Teeth whitening have become a popular cosmetic dental procedure in the United States, with many Americans seeking whiter, brighter smiles. This trend is driven by various factors, from a traditional societal emphasis on physical appearance to the modern-day influence of social media and celebrity culture. If you are a dentist, a dental hygienist, or managing a DSO, consider providing teeth whitening treatments at your clinic because it can translate to a reliable revenue stream. Let’s understand key consumer behaviors that build a successful teeth whitening business. Chairside Treatments Garner More Trust While over-the-counter (OTC) whitening products are readily available, chairside teeth whitening by dentists offers distinct advantages. Dentists can deliver more effective and long-lasting results by providing a customized, professional approach, stronger whitening agents, and close supervision than generic store-bought options. Increased Willingness to Pay Premium The demand for wh...